The French footwear retailer Eram has revamped four stores that will be co-branded with its low-to-mid tier brand Texto and premium label Bocage. The stores are scheduled to be launched on May 19 with the easing of Covid-19 lockdown measures in France. Eram first tested a co-branded store with Texto in 2018.
The co-branded stores are located in Nice, Marseille, Amiens and Cannes. In the case of Bocage, the three co-branded stores will have separate entrances but share a common sales staff. Eram is also introducing 20-25 square meter corners of the Bocage brand in two other stores.
In five stores, Eram has also installed corners selling female apparel under the Street One brand, which is owned by Germany’s CBR Fashion Group. The apparel collection on display will be renewed every month to incite clients visit the store.
Last year, Eram tested the sale of second-hand clothing in partnership with Eureka. The project was dropped, however, Eram continues to sell pre-owned shoes, an initiative it manages on its own.