The Italian fashion house Salvatore Ferragamo is experiencing a strong recovery in sales in China as the situation in the country returns to normality after the Covid-19 outbreak and subsequent lockdown, according to chief executive Micaela Le Divelec Lemmi.
In an interview, available on Instagram, with the daily Il Sole 24 Ore, Le Divelec said that the company’s business restarted with the reopening of its stores in the country. She said that there was a gradual return to normality which took a few weeks.
Currently, signs are “extremely positive” and the company is performing better compared with the same period of last year, with days when sales have grown by double-digit rates, Le Divelec said.
She noted that it only took China a few weeks to return to a practically normal situation but that the pace could be slower in Europe and the U.S., which may have been more severely hit economically than the Asian powerhouse.
Le Divelec believes that people worldwide need to be able to dream again and that the luxury and fashion industry offers that possibility. She also expects that clients will want to buy goods that make them feel sexier or more beautiful after having been confined at home by lockdowns.
The interview, in Italian, can be viewed on https://www.instagram.com/p/CAU9naLIE4g/.