The end-of-season clearance period in France will start on July 15, rather than June 24, to satisfy a request by small retailers whose stores were closed during the coronavirus-related lockdown and could not sell the current spring/summer collection at full prices, according to the economy minister, Bruno Le Maire. Unlike their larger peers, small retailers typically do not have an e-commerce platform as an alternative to their physical stores.

In an interview with the radio RTL, Le Maire said that the clearance period will last four weeks. In France, the dates of the end-of-season period are covered by governmental regulations.