GPG, the French retailer which operates under the Gifi banner, has decided to permanently close the iconic cut-price Tati store located in boulevard Barbès in Paris’s 18th arrondissement. The store suffered a 60 percent drop in sales between Oct. 1, 2019 and May 31, 2020 due to the Covid-19 pandemic and previously because of the strikes held in France through out December.
The store was established in 1948 by Jules Ouaki and Tati expanded into a retailing chain. In 2004, the group was taken over by the apparel and footwear company Eram and then sold to GPG at the end of 2017.
GPG says that it invested €150 million in the Tati group but failed to relaunch the banner. In September 2019, GPG announced a review the 109 Tati stores it owned, that would be rebranded as Gifi or Klo. Under the plan, the Barbès store was the only one to keep the Tati name in 2020. But the transformation process took longer than expected and at the end of June 2020 there were still more than 20 Tati branded stores. GPG will rename 18 of them as Klo, sell one store to the footwear chain Chauss 34 and close four locations, including Barbès.
Chauss 34 is a regional chain located in the south of France, operating 13 stores between the towns of Narbonne and Montpellier. It is part of a group founded more than 40 years ago by Jean-Raymond Lopez, which also has the banners Galerie de Chausseurs and ChaussGalerie, and runs 29 footwear stores altogether. It also has a new concept store selling shoes and apparel called GDC – Galerie Dressing Chaussures.