The American fashion house Kenneth Cole has entered into licensing partnerships with Eastman Footwear Group and Vida Shoes International for men’s and women’s footwear.
Beginning with spring 2022, Eastman will be responsible for the development, sourcing, production and sales of men’s shoes under the Kenneth Cole New York, Kenneth Cole Reaction and Unlisted labels, according to Footwear News. Vida Shoes will have the same responsibilities for the three labels’ women’s lines. Vida will also oversee the development, sourcing, production and sales for the Gentle Souls label for both men and women.
The collections will be sold at department stores and select specialty stores throughout the U.S. Most of the Kenneth Cole footwear team will transition to the new organizations but Roberto Zamarra will continue as president of Kenneth Cole Footwear, according to Footwear News.
In September 2020, Kenneth Cole entered a license agreement with Esquire Brands to manufacture and distribute its children’s footwear.