La Sportiva has opened a new store in Cortina d’Ampezzo, in the heart of the Dolomites. It is the 11th brand store La Sportiva in Europe. The store, located at Corso Italia 198, sells products for both winter and summer sports, including climbing, trail running, mountaineering and trekking. In addition to its renown as a major winter sport resort and jet set destination, Cortina will co-host the Milano Cortina 2026 Winter Olympics.