Lloyd Shoes presented a new store concept at an 80-square meter location in Ludwigsburg on March 12. The format aims to represent the international image of the German footwear brand, making a clear differentiation between product segments, including men’s and women’s shoes, bags and other leathergoods and accessories. The new design will be adopted for four new stores that are scheduled to open in the second half of this year as well as in an an existing Lloyd store, which will be renovated in the near future. The store in Ludwigsburg was temporarily closed during a nationwide lockdown to combat the Covid-19 pandemic. Germany allowed small stores to reopen on April 20.