The American footwear retailer Payless is returning to brick-and-mortar retailing in its home market with the opening of a concept store on March 1 in Miami. But, the grand opening and ribbon-cutting event will be held a week later on March 8.
After filing for Chapter 11 bankruptcy protection in the U.S. in 2019, Payless had closed all its 2,587 North American stores. In the summer of 2020, Payless returned to the U.S. market with the launch of an e-commerce site.
The Miami store will cover 4,000 square feet and be located at 850 NE 125th Street. It will carry about 10,000 footwear, apparel and accessories. Payless said that the store will feature interactive touchscreen wall panels, augmented reality (AR) capabilities as well as color palettes, modern neon lighting and signage.
It added that the store will have “first-of-its-kind” AR foot measurement chart and floor decal, comprising 16 individual 3D animated characters and 16 2D animal footprints, along with a subsequent multiple-choice quiz and a photo feature.
The exterior of the new concept store has a mural by the local artist Amaranta Martinez, known as Superama.
“Our plan has always been to make a comeback for our U.S. consumers with brand new smart and strategic retail locations that are also in line with our omnichannel strategy,” explained Jared Margolis, the CEO of Payless.
Payless had maintained a retail presence thanks to more than 700 stores in Latin America, Africa, the Middle East, Asia and the Caribbean. The Miami store is the first of a series of planned openings in North America.
Payless was founded in 1956 in Topeka, Kansas. With its relaunch last year, it is now headquartered in Miami. Through its stores and e-commerce platform, the company is present in 30 countries.