Sabu, the German shoe retailers’ cooperative, has launched a marketing campaign for the reopening of its members’ stores. Together with a local advertising company, BSS Brand Communication, Sabu has started an online and offline campaign. The slogan of the campaign, ”Live here. Buy here - Your specialist shoe retailer,” can be seen on posters, in shop windows as well as in print advertising and on social media. Retailers can download the content and print it or order it from Sabu. The cooperative also addressed queries regarding the campaign in a webinar.