Skechers has opened its first flagship store in Spain. The 499 square meter shop is located in Barcelona’s Barrio Gótico, one of the city’s most famous shopping areas.
Txerra Díaz, general manager of Skechers Iberia, said that the group sees ”great growth potential in the already successful Spanish market”. He added that Skechers has some of its best performing European stores in Spain and it was the right time to introduce a flagship in the country.
The U.S. company entered the Spanish market in 2002. It has another four stores in Barcelona and a further 46 across the country, as well as its e-commerce platform.
Skechers also announed that Michael Ballack, a former German soccer player, will take part in a campaign to be carried out in Germany and throughout Europe this year. It said that the three-time German Footballer of the Year with four national championship wins has joined Team Skechers and will appear in multi-platform marketing initiatives in support of the brand’s performance and lifestyle collections.
The company added that Ballack is now part of a team of athletes and sports icons, which currently includes former English footballer and broadcaster Jamie Redknapp, Los Angeles Dodgers pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long, Las Vegas Raiders coach Jon Gruden, boxer Sugar Ray Leonard, as well as golfers Brooke Henderson, Matt Kuchar, Colin Montgomerie and Billy Andrade.