Superga, the Italian brand known for its cotton canvas sneaker, said that the German top model and TV presenter Lena Gercke will be its brand ambassador in Germany for the summer 2021 collection. As the face of the campaign, she selected four styles in light and natural tones, also personally drawing some details.

“Lena Gercke simply fits 100 percent to our target group,” according to Bernhard Aschauer, managing director of CMH Consulting, Management und Handel, which distributes Superga in Germany. 

In March, Superga announced that it had chosen Hailey Bieber as its global ambassador for the spring 2021 advertising campaign.

 

 

 

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