Tamaris, the shoe brand owned by the Wortmann Group, will allow dealers within the European Union the possibility of reordering individual pairs, beginning with the spring/summer 2021 season.
The service called “Endless Aisle” already underwent a pilot phase with Tamaris system partners. It is available only for the reorder business, while the pre-order will continue with fixed assortments. Wortmann said that the range of goods available under Endless Aisle includes a large selection of top-selling or promotional styles, special colors, seasonally significant product groups or special collection lines.
Wortmann hired an external service provider for the processing of the orders. The new service is offered through the company’s B2B online platform (b2bshop.tamaris.com). The fee for the service depends on the number of single pairs ordered and is calculated to cover the costs, according to the company.
“With the single pair order we simplify the in-season management. Not only do our retail customers avoid mis-selling, they can also noticeably improve their sales and thus reduce markdowns. This results in higher profits,” as well as increasing customer satisfaction by offering a better customer service, noted Wortmann’s chief executive, Jens Beining.