Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions of the world. It gives the whole group a new tool to leverage consumer analytics to improve product development, merchandising, speed to market, sell-in and sell-through, while minimizing markdowns. First Insight developed its first product testing solution in 2007, using artificial intelligence and predictive analytics to help brands and retailers to offer the right products at the right price and in the right quantities.