Rocket Dog, the U.S.-based producer of women's and children's footwear, has hired Scott Weaver as vice president of sales in charge of the kids business. He was previously general manager of Steve Madden Kids. Prior to that, he acted as the president for Superga North America at Steve Madden, where he directed all operations related to the brand in the U.S. and managed both Canadian and Mexican distributors. He executed there a complete overhaul of the brand's market position, which resulted in a significant increase in sales. In his new role at Rocket Dog, Weaver will also develop a strategic distribution plan for the brand, working closely with the design team.