Rockport has opened its first store in Rome and will follow with another one in Milan next September, as part of a new program to set up company-owned concept stores and shop-in-shops wherever possible around the world. More than 25 stores have already been opened under the brand in the last six months, including in Russia, where the number of shop-in-shops is due to reach 30 by the end of 2008. Rockport has opened a store in Shanghai and will open another one in Beijing, in addition to several shop-in-shops.