Rocky Brands is extending the availability of its products online to more than 90 countries around the world. Customers will be able to order in their own languages and currencies at guaranteed prices after customs duties and taxes from the localized websites of the company's brands, including Georgia Boot and Durango. The system and the related in-country marketing and logistics have been provided by FiftyOne. Its end-to-end solution is used by several American retailers including Barneys, Bloomingdale's, Cabela's, Macy's and Johnston & Murphy.

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