Rolf Schäfer, a local entrepreneur specializing in sheepskin trading, has obtained the authorization of Pirmasens' city council to set up a “Schuhstadt Pirmasens” (Pirmasens Shoe City) in the center of the German town, where many shoe companies are based. The €12 million project involves the construction of a new shopping complex focusing on footwear retailing, including full-price and factory outlet stores, where the local shoe brands would play a leading role. A total of 6,000 square meters are available for rental, addressing a captive population of about two million people in and around Pirmasens. A restaurant, a sports bar and an event center will be part of the complex, whose architecture is inspired by that of a shoe factory. Planned for opening in 2020, Schuhstadt Pirmasens will be built on the premises of a former Kaufhalle department store that has been empty since 2006. It was bought by the municipality last year.

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