SafeSize, the Dutch foot- and shoe-scanning company, recently raised €10 million in a Series B round of funding. The investors are 3TS Capital Partners of Finland, which focuses on small and medium-size enterprises (SMEs) in tech and media; Convent Capital of the Netherlands, which focuses on medium-size businesses in the Benelux countries; and other, unnamed parties. The funding is intended to help the company spread its system abroad and into new markets and support further product development.

SafeSize has combined 3D scanners with databases, a questionnaire, an app and e-mail to develop a system that matches the feet of retail customers and their usage of footwear to deliver purchasing recommendations for existing shoe models.

The system scans and measures a retailer's product lines with its in-house X-ray scanner and software, recording the results. The retailer then sets up a SafeSize station in its stores. The latest scanner, the SC7, which looks like a minimalist treadmill, performs static and dynamic foot scans simultaneously. The scans themselves take seconds. They are followed by a questionnaire, conducted on a tablet, to determine the kind of shoes that the scanned customers are looking for (sports, kids or fashion), whether the customers are suffering from any foot-related ailments, whether they pronate, and so forth. After a few minutes, customers receive a list of recommended models.

SafeSize claims to have more than 1,200 clients in 27 countries and to have scanned about 13 million pairs of feet. The system, it claims, has helped its clients increase conversions by 62 percent, while raising realized shoe prices by 37 percent and reducing product returns by 21 percent. SafeSize also offers what it calls omni-channel integration. Once they receive their profile by e-mail, customers can share their “virtual fittings” on social media and shop confidently from home by logging in to the retailer's e-commerce site.

Based in Almere, SafeSize was founded in 2012. Its clients include Intersport, Eobuwie, Brantano, Perry, vanHaren, Wolky, Ecco, Sport 2000, Sport 1, Rossignol, Nike, New Balance, Lange, JD Sports Fashion and Humanic.