Sarenza, the profitable French e-tailer specializing in high-margin shoes, has reportedly obtained a new round of financing worth €74 million, largely reserved to two investment funds, LHD and BPI France, and a couple of private investors. Stéphane Treppoz and Hélène Boulet-Supau, who together hold 72 percent of the equity, would remain in control of the company, whose revenues grew last year by 15 percent to €150 million. Most of the proceeds are going to finance the launch of marketing campaigns in five of the 11 European markets outside France where it operates in order to increase the share of the turnover generated abroad from 25 percent to more than 50 percent. The company is targeting total revenues of €500 million in five years' time.

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