Sarenza.com, the French online shoe store, is planning to enter the Polish market during the first half of 2012, with a dedicated page in the Polish language. As part of a strategy to cover the whole European market by 2015, the company has already registered the Sarenza.eu domain for a pan-European e-commerce platform in English that should be launched a few months later. As previously reported, after becoming one of the two leading players on the French market, the 6-year-old web store launched its e-commerce operations in Belgium, Luxembourg, the U.K., Italy, Germany and the Netherlands. Sales outside France should represent 15 percent of this year's turnover, which is expected to reach €100 million.

Topics