Satra has announced that Austin Simmons, its chief executive, is planning to retire later this year. John Hooker, the current deputy chief executive, will take over as chief executive in the summer. Simmons joined Satra in 1996. He became assistant director in 2002, taking on responsibilities for a number of shoe-related businesses, before becoming an executive director in 2004. In 2007, he was promoted to deputy chief executive, and then to chief executive in July 2009. Hooker joined Satra in 2015, and is currently responsible for the management of a number of Satra business operations and special projects.