Scholl footwear will widen its offer in order to appeal to a broader category of consumers. This brand, owned by SSL, wants to attract younger people aged between 30 and 35, shaking Scholl’s elderly and restrictive comfort shoe reputation. It also wants to use the popularity gained from its collections of summer sandals to expand into winter products. A full men’s footwear range and women’s boots will be made available for the coming Fall.