Setting its sights on China, Australian-based R.M. Williams signed up to sell its boots and leathergoods through Secoo, which claims to be Asia's largest e-commerce platform for luxury goods, notably as measured as sales per order. Three R.M. Williams collections by the Austrialian companies – Burnished, Craftsman and Signature Craftsman – made their debut on Secoo's website on Single's Day earlier this month. Dating back to 1932, R.M. Williams was sold in 1988 by its founder and acquired out of receivership in 1993 by Ken Cowley, former chief executive of News Corp. In 2013, LVMH took slightly less than a controlling stake in R.M. Williams through a partly owned investment company, L Capital Asia. R.M. Williams has kept its management and manufacturing in Australia.