Several British shoe retailers including the online store are advertising the fact that they are lowering all their prices by 2.5 percent following the British government’s decision to reduce the VAT rate from 17.5 to 15 percent in order to stimulate consumption. The measure went into effect on Dec. 1 for an initial period of 13 months. Reports from the U.K. indicate that it may only have a limited impact as some retailers have reacted to the recession by offering discounts of 20 percent on selected products well ahead of the post-Christmas sales.