Simon van Loon has been appointed commercial director of Van Lier, the Dutch men's footwear brand. He will be in charge of sales throughout the company's distribution network. Van Loon succeeds his father, Jan van Loon, who held this position for nearly 20 years and saw its transformation from a traditional shoe factory to a dressy brand for men. He stays with the company to supervise the management of all of Van Lier's franchised stores.