Skechers has announced that Meghan Trainor will appear in a brand's global marketing and social media campaign that will start later this year and go through 2017. To start with, she will appear in a TV commercial. Trainor, 21, is an American Grammy-nominated singer, songwriter and record producer. She rose to stardom in 2014, with her hit single “All About That Bass.” Her debut album “Title,” which was released after the single, entered the Billboard charts at #1. Demi Lovato, another pop artist, will continue to appear in Skechers' Colorful Comfort campaign. The California-based footwear brand has previously teamed up with other female pop artists, including Britney Spears, Christina Aguilera and Carrie Underwood.

Topics