Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with a television ad for the spring 2015 product line. The Manhattan Beach, California-based company said in a release that Rivera was chosen because he is an inspirational star who exemplifies everything about staying cool under pressure. Other sports legends who have appeared in this ongoing campaign include Joe Montana, Joe Namath, Pete Rose and Mark Cuban.