Skechers is hoping to expand its brand awareness among the online demographic through its new partnership with Virtual Greats. The virtual goods sales and distribution agency will produce and distribute Skechers branded virtual products through various online social media destinations; it already has deals with and WeeWorld, social media sites for teenagers and women. A range of Skechers women's and men's shoes from the 2011 collection, currently available in stores, will be offered in the online branded boutiques.