Skechers Reaps Benefits Of Increased Advertising, But Europe Is Outpaced
An increased advertising spend seems to be paying off for Skechers, which reported a 10.7 percent sales increase to $292.2 million for the 2nd quarter, ended June 30. The company shipped 4.5 percent more footwear, but average selling prices increased by ore than 4 percent. The gross margin expanded by ...
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