Quick Schuh, the discount-oriented retail franchising operation run by the ANWR group, reported a slight sales increase in the first half of this year to €5.93 million, as compared to the same period of the previous year. Quick Schuh expects to increase its sales in 2013 and the total sales value of Quick Schuh's spring 2014 collection increased by 2 percent to €7.5 million, with a total sales volume of 800,513 pairs.
From September, Quick Schuh is starting an advertising campaign in Germany and Austria. The campaign is using almost 1,800 billboards featuring a model of Quick Schuh's private label, Pep Step, in order to increase awareness among end consumers. At the same time, more than 5.6 million leaflets will be distributed to households in the two countries.
Quick Schuh has also developed commercials for cinema and radio, which can be booked by local retailers. A total of 360 websites have been set up for its stores in Germany and Austria and all of the stores are also listed on ANWR's new online platform, schuhe.de.
ANWR Schuh, the main sales and marketing operation for shoe retailers of Ariston-Nord-West-Ring, is celebrating its 10th anniversary this year. The amount of its centralized settlements increased by 0.7 percent to €410 million in the first half of this year, as compared to the same period of 2012. ANWR Schuh expects to raise it by the end of this year above the €792 million reached in 2012.
While the number of members has been stable over the last ten years, the number of affiliated retailers in general decreased by about 30 percent but the average number of their stores grew in ten years from 2.2 to 3.1.
Almost 1,100 retailers presented a special edition of Skechers' shoe models for a limited period of time. Through a cooperative advertising agreement with Skechers, Schuhe.de, the online platform launched by ANWR Schuh, got a lot of television exposure in July, as we have already reported. Skechers financed the promotion in exchange for sizable orders from ANWR's retail members. Viewers were invited to check to see which stores affiliated with ANWR nearest to them were carrying the Skechers styles advertised in the commercial. A similar promotion will be launched again in spring 2014, with three models for women and two models for men to be presented in the TV ad.
ANWR Schuh will offer a training program for retail entrepreneurs from 2014. A six-digit investment by ANWR Schuh will complete the current offer of training workshops for retailers. Eleven different workshop modules offer entrepreneurs the possibility to learn more about marketing, finance, human resources or economics.
Due to earlier dates for the GDS show next July, ANWR Schuh will combine its trade shows ANWR First and ANWR 2nd into one show, which will take place from Aug. 19 to 21 next year, just over two weeks after the GDS show, due to be held from July 30 to Aug. 1.
The show will be called ANWR First. In January, the ANWR F1RST and ANWR 2nd will take place for the last time separately, ahead of the GDS show, to be held from March 12 to 14. As usual, the ANWR Fashion Days and ANWR Scala will still run after the GDS.
Rieker, Gabor Shoes, Wortmann, Ecco and Paul Green, in that order, were the most demanded brands among the members of ANWR Schuh in the first half of 2013, followed by Ara, Gabor Footwear, All Star D.A.C.H., Lloyd Shoes and Clarks.