Sneakerness, Europe's sneaker fair, landed for the first time in Rotterdam on Nov. 25-26. Amsterdam has hosted the convention every year since 2011, and the organizers wanted to add a second location in the Netherlands. Rotterdam was reportedly chosen for its effervescent street fashion and lifestyle scene. The event was held at the Van Nelle Fabriek (Van Nelle Factory). Sneaker stores, brands, private sellers and collectors had an opportunity to exhibit, sell and buy footwear, and to engage in a variety of sneaker-related activities. Rotterdam was the tenth and final Sneakerness event of the 2017 season. Previous events were held this year in locations including Paris, Berlin, Cologne and Moscow, among others.