Munich, the Spanish brand of athletic and sports lifestyle shoes – now in its 80th year – closed out 2018 with revenues of €40.5 million, up by 16 percent from the previous year. Revenues were particularly strong in the second half of the year. In addition, a 23 percent increase was recorded in the sales of Duuo, another brand of sneakers that also belongs to the Berneda family through their holding company, Bern2Run.
In its domestic Spanish market, Munich's sales grew by 20 percent to €36 million, driven by its more fashionable women's products. Sales of fashion footwear and accessories were up by 30 percent and 33 percent, respectively. The bestsellers in footwear were the Massana, Sapporo, Osaka and Barru models.
The brand's sales of sports footwear went up by 23 percent. One of the stars in this category was STB, a sports lifestyle line launched in the course of 2018. Shoes for indoor football continued to dominate within the Performance collection, while the Kids collection continued to sell well.
The company's exports exceeded those of the previous year by 12 percent. Exports outside of the European Union doubled. Sales grew by 33 percent last year Italy. It remains the single largest foreign market for the brand, and Munich opened its own sales subsidiary there in Milan in April, after a similar move in France. Other major destinations were Germany, the U.S., Brazil and Argentina.
The fashion collection accounted for 34 percent of exports last year with deliveries to some 20 countries. The sports collection accounted for 66 percent of exports, covering 27 countries including Italy, the Netherlands, Russia and countries in Eastern Europe.
The brand's total retail revenues, combining those at its own stores and e-commerce, amounted to €11.9 million in 2018, up by 17 percent from the previous year. Munich has two online platforms: a general store, www.munichshop.net, and a store for custom sneakers, www.munichmyway.com.
Munich opened four new mono-brand stores in 2018, pursuing an expansion of the fleet during the past five years. At present, the brand 18 such points of sale in Spain and plans more store openings in 2019.
The production at the company's own factory in Spain increased last year by 32 percent to 1,046,402 pairs, breaking the one-million threshold.