Sperry Top-Sider has appointed Karen Pitts, who used to work at Etonic, Reebok and Dexter, as its vice-president of marketing and Deborah Gendreau, who has worked at Nine West and Sara Lee Intimate Apparel, as its vice president of sales. Pitts and Gendreau are expected to help transform the brand, clearly defining product and distribution strategies, and working closely with the sales group and retailers.