Sri Lanka's Leather Footwear Advisory Council is planning footwear exhibition that it will hold in Colombo next February. The council wants to showcase the industry there, promoting it as a major hub in the region, as well as obtain knowledge from attendees from export giants India and China. Major footwear manufacturers from those two countries have confirmed participation. The council is expecting healthy growth in the footwear industry as per capita purchases of shoes grows. Currently Sri Lankans buy two pairs or shoes per year. The country has 15 footwear companies, and in the 2009-10 fiscal year total footwear exports reached $17 million. Leather and leather product exports were worth $13 million in the same period. In order to increase productivity, sources say the industry needs better technology and machinery.