Stefan Böing is the new sales director for the German and Austrian market a Lacoste Footwear. The post was recently created in the framework of a reorganization. Böing started the job on Feb. 1 and is responsible for the national growth strategy and leading the sales force of Lacoste Footwear. He will be reporting directly to Robert Stöckl, EMEA regional vice president of Pentland Chaussures, who will still be responsible for the direction of the company's sales strategy in north and Eastern Europe in the future. Furthermore, Thomas Reichsthaler will assume the recently created post as strategic key account manager south, and Ahmet Mercan the post as strategic key account manager north.