Stéphane Treppoz, president of Sarenza, and Hélène Supau, general manager of this French virtual store for shoes, are joining three institutional investors in an equity increase, each injecting €1 million into the company. Replicating the successful business model of Zappos in the U.S., Sarenza reportedly boosted its sales to €20 million from €8.7 million in 2007, sharing the leadership in the French market with Spartoo. Like the latter, which is moving into Italy, Sarenza is planning to enter a new market this year. Distance retailing is estimated to have represented 5.2 percent of the French shoe market of 377 million pairs worth €8.5 million last year. About two-thirds of that consisted of sales by mail-order catalog and the other third of e-commerce.