Steve Madden's move into the British market has been taking place through Dune, its exclusive distributor for the U.K. and Ireland. The exclusivity contract covers all the retailers in these countries, including those owned by foreign interests. Besides House of Fraser, where Dune has many concessions, the current clients include Fenwick and some key independent retailers as well as the online shops of Amazon and Asos. Dune will operate the concessions in House of Fraser and Debenhams stores where Steve Madden shoes will be offered in the autumn.