Steven Madden has announced two separate licensing deals for watches and clothing. Beginning in Spring 2007, Vestal Group will design, manufacture and distribute Steve Madden and Steven by Steve Madden branded watches through department stores, specialty stores and boutiques, in addition to Steven Madden company-owned outlets. The company has entered a separate licensing agreement with Mamiye Brothers to design, manufacture and distribute Stevies branded apparel, to be sold exclusively through J.C. Penny department stores during the upcoming holiday season.