Superga has announced Jack Guinness as the first male ambassador to debut its men's core and premium collections. The London-born model, DJ and actor, has joined the Italian footwear brand for two seasons. In addition, Superga is launching a capsule collection designed with Yong Bae Seok, the Korean fashion and industrial designer based in Italy. South Korea is Superga's second market after Italy. The Superga brand is owned by Basicnet, which also controls other brands including Kappa, Jesus Jeans, Lanzera, K-Way, Robe di Kappa, AnziBesson and Sabelt. In the third semester ended Sept. 30, 2015, the group posted a 14.1 percent sales increase, boosted by the 31.8 percent growth of Superga.