The 86th edition of Pitti Immagine Uomo in Florence, on June 17-20, ended with attendance figures on the upswing. The trade fair was officially opened by Italy's new Prime Minister, Matteo Renzi, himself a former mayor of Florence. It was the first time that Pitti Uomo was opened by the head of the Italian government. The organizers' official figures show a 5 percent increase to 19,000 in buyers' attendance compared with the previous summer edition. This increase was largely attributable to a constant rise in the number of international buyers, exceeding 7,700 visitors this year. The Italian presence was reported as being up by as much as 8 percent, despite the ongoing difficulties on the Italian market, with buyers reluctant to commit to orders and bad payment problems. After the domestic market, which makes up over half the visitors to the show, the top three foreign markets in terms of actual buyers were Germany, Japan and Spain. The dates for the next edition of Pitti Uomo are January 13-16, 2015.