The American Apparel & Footwear Association (AAFA) is supporting the adoption of RFID (Radio Frequency Identification) technology by offering its members discounted rates for RFID labels supplied by Avery Dennison. Members will be able to ship their products fitted with RFID chips to big customers like Wal-Mart, Target and the Department of Defense, which use RFID technology. The minimum order amount for the RFID labels is 5,000.