The ANWR Group has introduced a special application to allow consumers to use their smartphones to log into the websites of more than 4,900 affiliated shoe retailers in Germany through its www.schuhe.de domain. They can check the product ranges, and they can also participate in contests for special prizes. The app will be developed further to allow consumers to pick up items ordered online directly in the stores. More than 6,200 shoe and sporting goods stores in Germany, Austria and Switzerland are currently connected with ANWR's schuhe.de online platform, which became operational in the spring of 2013.

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