The British Footwear Association (BFA) has announced the appointment of Jenna Aarons to the new role of events manager, effective June 30. She joins the BFA from her current role of head of marketing and press for Beyond Retro Vintage Clothing. Aarons will take over the management, communication strategy and future development of all the association's exhibitions and events, working with and reporting to John Saunders, sales and marketing director. Aarons specializes in brand marketing, public relations and events, particularly trade shows. Prior to Beyond Retro, she worked in marketing for Levi's and Sticky Fingers. She took a footwear degree at Cordwainer's College in London and continues to be involved with the institution, where she gives workshops for young designers.