The British Footwear Association (BFA) has appointed John Saunders to the new role of sales and marketing director, providing increased support for its members and the U.K. footwear industry. One of his tasks will be to take over the management of the BFA members' participation at trade shows around the world. This job was previously handled by Nicholas Parry-Billings, a familiar face in the international footwear industry, who is retiring after 19 years with the association.