The founders of Footasylum and JD Sports, David Makin and John Wardle, have launched 7Liverpool, a new store and concept in the English city of Liverpool. The new 1,090-square-foot store is located at Liverpool ONE, a large shopping, leisure and residential complex. The store specializes in men's designer footwear, including trainers, and is meant to finally meet the demand for premium sportswear in Liverpool. The store sells premium brands including the top lines from Nike, Adidas Originals, Kenzo, Alexander McQueen, Vivienne Westwood and others. It will reportedly stock mostly footwear for the first 12 to 18 months, after which more clothing brands will be added. The concept will be replicated in other U.K. cities, and each store will be named after the city where it is based. The founders are also considering international sites such as New York and Paris. The launch of 7Liverpool was led by Footasylum's trading director and buying director, Chris Rowan and Jack Spellacy, both of whom have taken on the same roles at the new store. 7Liverpool will feature digital screens, iPads and wireless payment solutions. Makin and Wardle founded JD Sports in 1981. In 2005, they sold their remaining 45 percent stake in the retailer to Pentland Group. The same year, they founded Footasylum, which now has more than 50 stores across the U.K.