The GDS is re-arranging and modernizing the presentation of its premium offerings for the next edition of the Düsseldorf fair on March 12-14. The former Upper Style and Prime Square areas will be merged into a new area, called Prime², that will stand for contemporary design and tradition-rich craftsmanship. It will share the space in Hall 4 with the White Cubes section, which will still be dedicated to trend-setting and progressive high fashion, with restricted access.