The global branded athletic shoe market grew by 13.2 percent at wholesale in terms of U.S. dollars in 2010, according to an annual study released by a sister publication of ours, Sporting Goods Intelligence Europe. The vendors' sales rose by 11.5 percent in the U.S., by 9.2 percent in Europe, by 9.8 percent in the Asia-Pacific region and by 32.1 percent in Latin America, but the growth rate in the eurozone was higher in the local currency because of a 5.3 percent appreciation of the dollar against the euro. SGI Europe has reported lower increases in the major European countries at the retail level, indicating some stock replenishment. Published in SGI Europe, uur ranking of the brands indicates that the Nike group raised its market share, while that of Adidas declined. Skechers jumped into second place in the U.S. and into fifth place globall, thanks to its toning shoes.