The Italian federation of pediatricians, FIMP, has given its approval to two brands produced and distributed by Siport, the Italian children’s footwear specialist. They are Fisher Price, for 1 to 4-year-olds, and Technokids for children between the ages of 4 and 9. Siport also produces Barbie, Polly Pocket and My Scene for little girls and Kid Land and Hot Wheels for boys. The company’s sales rose last year to €45 million from €37 million in 2002, thanks in part to Technikids, higher sales shoes for girls and the penetration of new foreign markets.