The Performance + Lifestyle Group of Collective Brands has named Rick Blackshaw to be the new president of the Keds brand. He comes from Converse, where he was the vice president and general manager for the Chuck Taylor All-Star Division. He also has industry experience with Timberland and the former division of Reebok, Avia. He succeeds Kristin Kohler Burrows, who left the company to pursue opportunities closer to her home of New York. Keds is based in Lexington, Massachusetts. Blackshaw will report to Gregg Ribatt, the president and chief executive of Collective's PLG.