The Premium Group, which organizes the Premium and Seek trade shows in Berlin, has acquired Bright, the streetwear and action sports fair run simultaneously in the German capital. Bright's two founders, Marco Aslim and Thomas Martini, have sold their shares but will continue to work as managing directors of the show. The two fairs will continue to have a different look and profile in the future, with Seek concentrating on progressive menswear and Bright focusing on streetwear, boardsports, skateboarding and sneakers. During the Berlin Fashion Week on July 8-10, Seek and Bright took place at the same venue in the Berlin Arena, presenting a total of about 250 and 350 brands, respectively. The move to a new venue and the synergy with Seek contributed to boosting the number of visitors at Bright by 25 percent, with foreign attendance rising to half of the total. The two shows will be held again on Jan. 19-21, 2016.