The Premium Group, which organizes the Premium and Seek trade shows in Berlin, has acquired Bright, the streetwear and action sports fair run simultaneously in the German capital. Bright's two founders, Marco Aslim and Thomas Martini, have sold their shares but will continue to work as managing directors of the show. The two fairs will continue to have a different look and profile in the future, with Seek concentrating on progressive menswear and Bright focusing on streetwear, boardsports, skateboarding and sneakers. During the Berlin Fashion Week on July 8-10, Seek and Bright took place at the same venue in the Berlin Arena, presenting a total of about 250 and 350 brands, respectively. The move to a new venue and the synergy with Seek contributed to boosting the number of visitors at Bright by 25 percent, with foreign attendance rising to half of the total. The two shows will be held again on Jan. 19-21, 2016.
Related articles
ArticleCopenhagen International Fashion Fair cancels February edition
Copenhagen International Fashion Fair ( CIFF) will not hold its regular February edition after the Danish government prolonged restrictions to combat the propagation of the Covid-19 pandemic. It noted that following the government’s decision, no trade show activity is possible until Feb. 28. But, CIFF plans to return ...
- News briefs
ANWR to hold hybrid trade fairs in 2021
The German footwear buying group ANWR is planning its 2021 trade fairs in hybrid form, with physical shows in Mainhausen, near Frankfurt, and virtual events. The events in Mainhausen will only take place if the coronavirus situation allows. Regardless of possible ongoing coronavirus-related restrictions, ANWR is planning to ...
- Article
Micam wins ICMA advertising award
Micam ’s advertising campaign Micam in Wonderland has won the gold medal at the ICMA International Creative Media Award for best social media project of 2020. Micam was assisted by MM Company and Laureri Associates . The Milan-based trade show said that it had “succeeded in ...
